More than 197 million individuals use their devices to access Amazon.com every month. This makes it clear for Amazon sellers to give their customers the finest service possible, which can eventually lead to a one-time profit. Additionally, it might help them increase the recognition of their brand in this industry.
One of the best possible ways to provide a great customer experience is to offer Amazon variant listings. Suppose a customer is buying a t-shirt on Amazon, so he wants to know if it comes in a different size or color. How can he do that? Of course, he can use the search feature to look for this, but that might take time. So, he checked the variation of the same product on the product page, making it simple for him to find out the required color or size.
Your bottom line may be made or squandered depending on how variations are set up in your account. Too many Amazon product variations can cause analytical paralysis, while not enough can leave customers unsatisfied.
Therefore, this post will give you some tips on how to do Amazon variation effectively and efficiently. But before we jump to this main thread, let’s discuss how Amazon variation can be beneficial for your business.
Benefits Of Amazon Variation
Did you know that about 90% of Amazon customers look for product prices? Though the cost of a product does matter when making a purchase, finding the desired item is far more crucial.
Customers won’t mind shelling out a fortune on Amazon if it is achievable with the help of Amazon product variations. Here are some of the reasons why there is a need for variation listings:
1. Higher Conversions
Ever purchased solid-color t-shirts or shoes? Don’t you want to view every possible color option? You would not hesitate to click on a different listing that offers black, golden, glittery, silver, and neon options if the only option available is a pair of red heels.
By creating Amazon product variations, you effectively make it simpler for people to select what they desire. As a result, there is a significant increase in the likelihood that they will click the “Add To Cart” button.
2. Enhanced Visibility
Variations make it simpler for customers to get exactly what they want and learn about alternative options that they might prefer in place of (or in addition to) what they were looking for initially.
You can level the playing field by using variations; for instance, you’re offering two distinct versions of the same product, and one of them is generating a lot of traffic, performing well in search, and converting a lot of customers while the other isn’t. When a buyer clicks your top item from the search results, the remainder of your variations will be displayed. This implies that you only need to achieve high rankings for one version of your item.
3. Increased Sales
Sales will rise as long as the two measures mentioned above are on the right side of the spectrum. Higher reviews follow better sales, and better exposure and conversion follow better reviews. However, optimizing product listings can be tricky. Thus, you can always hire Amazon data entry professionals that can help you in boosting sales.
4. Combined Reviews
Reviews of the Amazon product variations will all be posted under the same parent listing regardless of whatever variant your consumer chooses to purchase. This is particularly effective when adding a completely new variation to an already-existing listing that has reviews.
Some Tips To Follow While Creating Amazon Variations
Here are some of the most important things to keep in mind when developing variations for Amazon:
- Select Variation Themes Carefully
There are various themes you can choose from when creating an Amazon product variation. Depending on the sort of product, these themes change. Size, color, aroma, flavor, weight, and pack size are the most prevalent themes.
One or more of these themes should apply to the goods you’re selling. If it doesn’t, you should wonder if the item actually needs to be a variety. Your consumers will be better able to choose and modify their order without becoming perplexed or frustrated throughout the purchasing process, thanks to the thoughtful organizing of your listings using such themes.
To choose the best theme for your e-store, hire Amazon virtual assistants today!
- Make Customer Experience Your Priority
The customer experience should be your first consideration when developing variations. Consider whether a variation improves the consumer experience or creates the potential for confusion.
For instance, if you offer dog food and the free container is included with one size, you may highlight this in the bullet points. What happens, though, if a client chooses the size variant that includes the free container, reads the bullet points, realizes that the container is included, and then chooses a lesser size without re-reading the bullet points? Perhaps they’re still hoping for a free container. Even though the information on the listing is correct, you cannot assume that the customer would read the product details again for each variety they select.
The last thing you want to do is mislead the customer because this will lead to a bad customer experience, maybe bad product reviews and feedback, not to mention any potential effects on the reputation of your company.
- Respect Amazon’s Policies
As you are aware, Amazon has rigorous rules and regulations regarding variations. If you don’t comply, your listings and account are at risk. Don’t jeopardize your goods to save money. Even though other sellers may be doing this, you shouldn’t copy them. Play by the rules if you plan to stick around.
- Rules Are Different For Different Categories
Different product categories have different formatting for the variations. The product content will be shown at the parent level in some categories with variations. This comprises the headings, subheadings, descriptions of the products, and pictures.
The parent level must be used to build even Enhanced Brand Content pages. This indicates that even if the consumer chooses a different option, the content of the product page will not change. When a variant is chosen, the material in other categories is shown on the product page at the child level. For clients, this is a cleaner experience. If the product features differ across child SKUs (Stock Keeping Units) but are only displayed at the parent level, there is a greater likelihood of misunderstanding.
- Avoid Manipulating Variations To Increase Search Rank
This occurs when two unrelated products are placed in a parent-child connection and utilized to their advantage in the marketplace. As an illustration, consider combining a new product you’re introducing to Amazon with an old parent listing that did well but is no longer live. You could, for example, combine your new mobile phone with your old infrared mobile phone.
Assume the infrared mobile phone received more than 200 reviews. The new mobile phone’s listing would then be altered because of those reviews to appear to be a well-reviewed product and rank better in searches. Even though some sellers still employ this tactic, it is dishonest to your customers and is prohibited by Amazon.
The Bottom Line
Your ability to sell more products on Amazon and your success there can both be enhanced by adding Amazon product variations to your listings. You may keep buyers’ attention on your listings and away from your competition by being clever in the way you set up themes, add content, and organize your variations.
You may easily construct your first listing variation on Amazon right now by simply following the tips outlined above and using powerful Amazon intelligence resources. The outcomes will ultimately become apparent, and you will see what it can achieve for your Amazon SEO optimization plan.
Author Bio:- Jessica Campbell is a Professional Content Strategist at Data-Entry-india.com, a leading organization providing end-to-end Amazon virtual assistant services. For over 7+ years, she has been writing about best practices, tips, and ways to enhance brand visibility and boost sales on the Amazon marketplace. So far, she has written several articles on Amazon listing optimization, Amazon PPC Management services, Amazon SEO & marketing, Amazon store setup, Amazon product data entry, Data standardization, data enrichment, data annotation, video annotation, and more. She holds 12+ years of copywriting experience and has helped thousands of businesses and Amazon sellers build their presence in the marketplace, reach new customers, and register better sales & conversions through the power of a well-built copy.