Golf Business News – PING extends Official Apparel Supplier partnership with European Solheim Cup team

PING is to continue its role as Official Apparel Supplier to the 2026 European Solheim Cup team, marking the fourth consecutive edition in which Team Europe will compete wearing PING apparel, having first partnered with the brand in 2021.

Over the past three editions of the event, PING has worked closely with the European team to deliver tournament clothing that combines technical innovation with confident, contemporary design, to meet the demands of elite competition on the biggest stage in women’s golf.

The Solheim Cup holds a unique and deeply personal connection within PING’s heritage, with the event, which was founded in 1990, named after company founders Karsten and Louise Solheim, underpinning the company’s longstanding commitment to supporting women’s golf at all levels of the game. The 2026 renewal is being held at Bernardus Golf in the Netherlands from September 9-11.

Today, PING is not only a Global Partner and Official Apparel Supplier to the Solheim Cup, but also the Official Apparel Supplier to both the European and United States PING Junior Solheim Cup teams, providing the title sponsorship and support to the event immediately preceding the Solheim Cup. 

Lisa Lovatt, Managing Director of PING Europe, commented: “We are incredibly proud to continue our partnership with the European Solheim Cup Team, having supported Europe’s best players with PING apparel since 2021. This event means a great deal to us, both professionally and personally, and it’s an honour to once again be part of such a prestigious occasion.

“With the Solheim Cup taking place at Bernardus Golf, there is a real sense of anticipation. It’s a world-class venue and a fitting stage for the very best players in the game. We’re excited to see Team Europe compete in apparel that has been carefully designed to support them in every condition.”

Fiona Reilly, Global Creative Director for PING, added: “Designing team apparel for the Solheim Cup is always incredibly special and we’re working closely with European Team Captain Anna Nordqvist to ensure the team’s apparel truly reflects what the players need to look, feel and play their best.

“Every detail is being carefully considered – from fabric choice and trims to the layering options needed for every weather condition. The result is to deliver a collection that not only looks strong and unified but is engineered to perform across every scenario the players may face during the week.”

Nordqvist commented: “I am very excited that PING is supplying the European Team for a fourth consecutive Solheim Cup. Being part of the design process of the team apparel, alongside my Vice Captain Mel Reid and the PING team, has been one of my favourite captain duties so far.

“We couldn’t be happier and more excited with how the outfits have turned out. I can’t wait to see everyone’s reactions when they receive their uniform in September and I look forward to the team proudly wearing it on the course at Bernardus Golf.”

In addition to supplying the European team’s on-course apparel, PING will also launch a selection of limited-edition Solheim Cup accessories, along with a full replica team kit, allowing fans to show their support and feel part of the event wherever they are. Further details on product availability will be announced in due course.

To view PING’s full in-line range of apparel, visit www.pingeurope.com