Golf Business News – PRG Golf marks 20 years at the forefront of the bespoke accessories market

PRG Golf is gearing up for a landmark year in 2026 as the company approaches its 20th anniversary, another significant milestone for a business that continues to lead the way in the bespoke accessories market.

Founded by Stephen Riley, along with his mother Pauline, in 2006, PRG’s journey began in Northern Ireland with one order for 18 customised headcovers from Royal County Down. The company now boasts over 7,000 golf venue accounts across 35 countries, and produces more than seven million bespoke products annually.

Aided by its detailed custom-design options and unique manufacturing and production processes, PRG continues to be trusted by a growing number of prestigious resorts and clubs globally. Along with these iconic golf venues, PRG has increasingly become the go-to supplier for events and tournaments worldwide, underpinned by its Ryder Cup pedigree and major championship history over the last decade.

Riley says: “We are incredibly proud of our journey and what the business has achieved over the past 20 years. What has driven that progress is a constant desire to improve — refining our processes, challenging ourselves creatively and working with leading partners and suppliers around the world. Alongside that innovation sits a strong commitment to service, making sure our customers receive the same care and attention as the products themselves.”

“When we started out, we could not have imagined the scale of the relationships we now have across clubs, brands, major tournaments and global events. Our reputation has been built on quality, innovation and craftsmanship, and we are determined to keep raising the bar.

“As we continue to grow and strengthen our partnerships — including at the very highest level of the professional game — we will keep investing in new ideas, new technologies and the right expertise to elevate what we do even further.

“Golfers want products that reflect their individuality and the prestige of the events and clubs they represent. The demand for bespoke accessories continues to grow, and we are excited about the opportunities that lie ahead.”

Last year, the company moved into a new state-of-the-art headquarters in Vista, California – the heart of the golf industry in the United States – to enhance its service capabilities and grow its customer base.

At Bethpage Black, the 2025 Ryder Cup proved PRG’s most successful yet. From custom team accessories in play throughout the week, to record-breaking on-site retail sales, this iconic event represented another milestone moment for the business.

In February this year, PRG launched its all-new Union Collection, a refined new soft goods range rooted in classical aesthetics, heritage materials and modern versatility. Developed as a line for customers seeking a traditional fit and finish with modern construction, the Union Collection represents a new style in the PRG line-up – understated elegance with exceptional quality.

Additionally, PRG expanded its customisation capabilities with PRG Customs, an X-Tool laser engraving program, offering precision personalisation on metals, drinkware and premium golf accessories – an exciting addition that is set to hugely enhance PRG’s corporate and retail offerings, and further reinforce the brand’s commitment to innovation and expert craftsmanship.

“We’re seeing the bespoke accessory market continue to evolve, with both elite players and recreational golfers placing greater value on products that reflect their personality and identity,” added Riley. “Our focus is on continually raising the bar in terms of creativity, while also refining our processes to deliver faster turnaround times and greater flexibility for our partners. As demand grows, our ambition is to remain a driving force in the space, introducing new products and collections that keep pace with how modern golfers want to express themselves.”

WATCH: The Story of PRG and ‘Where It All Began’

WATCH: PRG’s 20th Anniversary Showreel

For more information about PRG Golf’s latest products and promotions, visit www.prg-golf.com or contact info@prg-golf.com.