Wilson Golf has launched the next generation of Wilson FitAi, a ground-breaking club fitting platform designed to deliver highly customised, data-driven fittings for golfers around the world.
Developed entirely in-house by Wilson’s engineering team, the new technology is designed to elevate the fitter workflow by prioritising speed, consistency and precision, while eliminating the need for external sensors or additional hardware.
The latest evolution of Wilson FitAi – now available to download via the App Store – now integrates directly with leading launch monitor technology, streamlining the fitting journey from start to finish.
Fully compatible with industry-standard systems such as Foresight Sports and TrackMan, the platform can also be used with other launch monitors through manual data entry, offering flexibility for both fitters and golfers. This direct connection enables Wilson FitAi to capture precise, real-time ball flight and swing data, reducing setup time and delivering a faster, more reliable fitting experience.
At the core of Wilson FitAi is a proprietary algorithm engineered to optimise launch conditions and generate fitting recommendations that maximise distance and consistency based on the data input from the launch monitor to find the best combination of head and shaft for the golfer. The enhanced AI engine now supports both driver and iron fittings, enabling fitters to deliver a complete, end-to-end custom-fit experience across key product categories.
“Wilson FitAi was built as a complete fitting tool to help fitters around the globe translate complex swing and launch data into clear, actionable fitting decisions,” said Ninad Trifale PhD, Director of R&D at Wilson Golf. “Our goal was to remove unnecessary friction from the fitting process while improving accuracy and consistency. By integrating directly with leading launch monitors and applying a proprietary AI-driven optimisation engine, we’re able to deliver recommendations that are truly tailored to each golfer’s unique swing characteristics across both drivers and irons,” he added.
Unlike previous sensor-based systems, Wilson FitAi removes the need for charging, mounting or managing external devices, allowing fitters to focus entirely on the golfer. The result is a more streamlined fitting environment that delivers immediate, data-backed recommendations without added complexity that can be used both indoor and outdoor.
The platform generates detailed and highly specific fitting outputs, including recommended club head models, lie and loft settings (including adjustable driver adapter configurations), head weight setups, shaft length and shaft model selection. Each recommendation is dynamically refined as additional swing data is captured, guiding golfers toward optimal performance windows through an iterative fitting process.
The fitting workflow has been designed for ease of use and consistency across retail and fitting environments. After a short questionnaire covering carry distances, player height and performance goals, the system recommends an initial baseline configuration to establish swing data. Fitters can then work through multiple setups, with the AI interface analysing launch angle, spin rate, ball speed and spin axis in real time. A final build summary captures every configuration tested, complete with supporting data and can be shared directly with the golfer.
Markus McCaine, Global Director, Product & Marketing said: “The next-generation Wilson FitAi represents a major step forward in custom fitting by providing the best, most accurate data-powered fitting tool to help golfers around the globe play their best. The technology reinforces Wilson Golf’s long-term commitment to innovation, fitting excellence and performance-driven solutions and it will be a huge step forward for golfers and we’re proud to be pioneers in bringing this technology to the market.”
For more information on the new Wilson FitAi and to find your local golf FitAi centre click here and for information on all other Wilson Golf products, visit www.wilson.com.