Love Mariachi Music? Enter To Win A Private Concert

Love mariachi music? Love Sauza Agave Cocktails?

Then enter to win a private mariachi booking through Sauza Agave Cocktails’ Que Viva el Mariachi (Long Live Mariachi) contest.

Through this promotional contest, Sauza will be gifting ten lucky people a free, two-hour mariachi booking during Hispanic Heritage Month, which runs Sept. 15 to Oct. 15. Ten fans of Sauza and mariachi can enter the contest here to win the chance for a booking in Chicago, Dallas, Los Angeles, Miami and New York City.

“Sauza took inspiration from its Mexican heritage to craft these bold, indulgent cocktails meant to be enjoyed with family and friends,” says Stephanie Kang, senior director of RTD strategic ventures at Beam Suntory. “The Que Viva el Mariachi contest allows us to showcase Sauza’s Mexican heritage in a new way, a way that inspires everyone to enjoy delicious drinks along with music that is emblematic of the rich Mexican culture.”

While Sauza Agave Cocktails are still fairly new on the market, having just launched in March of this year, the tequila brand has a 145 year history.

“Sauza Agave Cocktails’ motto is living life to the fullest, and there’s no better way to celebrate getting busy than having your own mariachi band perform for your family and friends this Hispanic Heritage Month,” she says.

The contest, she says, honors Sauza’s Mexican heritage and Jalisco roots. For the chance to win a band booking, fans must explain how and why they would like to celebrate Hispanic Heritage Month with a mariachi band and enjoy the performance with family and friends.

The contest, which runs through Friday, is open to residents of those participating cities – Chicago, Dallas, Los Angeles, Miami and New York City – who are 21 years of age or older. The prize redemption will be held within city limits on specified, assigned dates and times.

Alcohol, she notes, will not be awarded as part of the prize, but the prize will include a branded cooler, a papal picador banner, koozies, and a $100 gift card. To further support mariachis nationwide, Sauza Agave Cocktails will also be making a monetary donation to The Mariachi Conservation, a nonprofit organization dedicated to preserving the art form of Mariachi music.

The Sauza promotion is on trend as more people across the country and the world are interested in mariachi music, Kang points out. People continue to pay homage to Vincente Fernandez, who is considered “El Rey” or ‘the king’ of ranchera and mariachi music, who passed away last December, and mariachi music is trending, as there is a documentary about it on AppleTV, as well as the first-ever mariachi stamps through the United States Post Office.

Mariachi music is also great when accompanied by cocktails, including Sauza’s new canned cocktails, Sauza Agave Cocktails, which come in four flavors: Lime Crush, Tropical Twist, Strawberry Breeze and Black Cheery Smash. “These are the perfect complement to listening to mariachi music with friends and family,” she says.

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