Netflix Inaugurates New Headquarters in Mexico City

Netflix expanded its Mexico City footprint by inaugurating a regional headquarters that centralizes Latin American operations and anchors a US$1 billion content investment through 2028. The move strengthens Mexico’s role in the Spanish-language audiovisual value chain, aligns with federal policies to streamline production permits, and impacts creative industries, post-production services, employment, and allied sectors.

Netflix inaugurated its new headquarters in Mexico City, centralizing its Latin American operations within a specialized 8,500-square-meter facility. This strategic expansion follows a corporate commitment to invest US$1 billion (MX$17.15 billion) in Mexican production between 2025 and 2028, reinforcing the country as a primary hub for Spanish-language content.

The establishment of this headquarters serves as a technical and administrative node designed to integrate the various stages of the audiovisual value chain. Beyond traditional office functions, the facility facilitates direct collaboration between corporate executives and the creative community. 

“We are not only opening doors and adding desks; this space was conceived as a creative hub, a place where screenwriters, directors, actors, technicians, and producers can meet, and where business partners, brands, and advertisers also collaborate and imagine what is coming,” says Greg Peters, Co-CEOr, Netflix.

This hub model seeks to optimize production workflows and streamline the communication between local talent and global distribution standards. By consolidating resources in Mexico City, the corporation aims to enhance its ability to manage large-scale projects and maintain high-quality post-production standards within the region.

The opening of this facility is a component of a broader multi-year investment strategy. In Feb. 2025, the corporation announced a US$1 billion capital allocation between 2025–2028 to produce approximately 20 original projects annually. This initiative aligns with recent industrial policy shifts in Mexico.

Marcelo Ebrard, Minister of Economy, attended the inauguration and noted that the audiovisual sector is one of the most significant areas for economic growth and international positioning for the country. He says that the government has long identified Mexico as the Spanish-speaking market with the greatest potential for industry scaling.

The industrial impact of these operations is measurable through macroeconomic data provided by the Secretary of Economy. The audiovisual industry contributes US$3 billion to the Mexican economy each year. Furthermore, every US$1 spent in this sector generates US$1.60 in added value. This multiplier effect underscores the significance of the US$1 billion investment, which is expected to stimulate auxiliary industries such as tourism, logistics, and local manufacturing.

President Claudia Sheinbaum has emphasized that these investments are not merely for location scouting but represent the creation of intellectual property within Mexico. To support this growth, the federal government is utilizing the Agency of Digital Transformation and Telecommunications to expedite permits and administrative requirements, reducing the bureaucratic burden for large-scale productions.

Operational Specifications and Infrastructure Details

The Mexico City headquarters is a technical facility designed with a focus on local integration and post-production capabilities. The following data points outline the scope of the project:

The complex encompasses 8,500 square meters, which includes a 278-square-meter area dedicated exclusively to post-production. This specialized zone provides creators with the necessary tools to finalize projects without requiring external facilities. In a move to support the domestic economy, the corporation collaborated with 24 furniture brands, 12 carpentry workshops, and four lighting studios from across the country to furnish the office.

The local team currently consists of approximately 400 employees in Mexico. This workforce has maintained an 8% annual growth rate in previous years. Projections indicate a 15% increase in local personnel by the end of 2026. Beyond direct employment, the company has impacted the broader labor market. Between 2021 and 2023, collaborations with local production houses took projects to more than 50 cities across 25 states, including Nuevo Leon and Jalisco, among others. These efforts involved more than 9,000 individuals, including cast members and technical crew.

Content Pipeline and Intellectual Property

The new headquarters will manage a diverse portfolio of upcoming productions that reflect the cultural complexity of the region. These projects include:

• Scripted Series and Adaptations: Mal de amores, an adaptation of the novel by Ángeles Mastretta; La ley de Alicia, starring Fernanda Castillo; El otro padre, featuring Manolo Cardona and Silvia Navarro; and No tengo miedo, directed by Ernesto Contreras.

• Feature Films: Mexico 86, starring Diego Luna and Karla Souza; La captura, directed by Chava Cartas; and Contra el huracán, a narrative focused on the impact of Hurricane Otis in Acapulco.

• Unscripted and Live Events: Physical 100: Mexico, a competition reality format, and SUPERNOVA: GENESIS, which will be the first live event for the company in the country.

• Documentaries and Literature-Based Media: A documentary focused on the career of Saúl “Canelo” Álvarez and El círculo, an adaptation of the novel Los corruptores by Jorge Zepeda Patterson.

As part of the commitment to the local ecosystem, the company is allocating US$2 million to modernize the historic Estudios Churubusco in Mexico City. This investment is intended to upgrade existing facilities to meet contemporary digital production requirements. Francisco Ramos, Vice President of Content for Latin America, Netflix, says that the goal is for the headquarters to become a center for research and exploration. Ramos emphasizes that providing talent with the correct tools and alliance networks is essential to produce authentic narratives that can compete on a global scale.

Furthermore, the corporation continues to invest in talent development programs. These initiatives include partnerships with local artisans, such as the creators who produced over 5,000 pieces of clothing for the production of Pedro Páramo. By integrating traditional craftsmanship with high-budget production, the company seeks to foster a sustainable creative economy.