Starbucks Mexico, operated by Alsea, has completed the 12th edition of its annual Todos Sembramos Cafe (We All Sew Coffee) initiative, reaching its goal of donating more than 800,000 rust-resistant coffee plants to producers in Chiapas, Puebla and Veracruz. The program, which has distributed more than 6.4 million coffee plants since its launch in 2014, forms part of the company’s strategy to strengthen the resilience and long-term sustainability of Mexico’s coffee-growing communities.
The campaign links customer purchases of participating Starbucks products with donations of coffee plants to producers. This year’s edition also marked the first inclusion of Starbucks Discovery Series mugs alongside participating whole bean coffee products. Since the initiative began, more than 20,000 coffee producers have benefited from the program.
“Twelve years ago, the program was born as a response to the challenges facing coffee-growing communities. Today, the initiative continues evolving to help strengthen the future of coffee through innovation, collaboration and long-term support to Mexican communities behind every cup,” said Sarai Jiménez, Director of Brand Building and Reputation, Starbucks Mexico.
This year, 60% of the donated plants are Starbucks-developed varieties, including San Isidro and Victoria, selected for their productivity and resistance to coffee leaf rust, a fungal disease that has affected coffee plantations across Latin America. The varieties are also designed to adapt to changing climate conditions and support the renewal of aging plantations.
“The donation of more than 800,000 plants reflects our long-term commitment to Mexico’s coffee-growing communities. We hope this initiative supports producers’ efforts and resilience as they renew their crops in the regions where we source and serve our coffee,” Jiménez said.
Beyond plant donations, the program is supported by the Starbucks Farmer Support Center in San Cristóbal de las Casas, Chiapas, where agronomists provide free technical assistance, training and guidance on sustainable and regenerative agricultural practices to improve productivity, soil management and coffee quality.
According to Starbucks, up to 90% of the coffee used in its espresso beverages in Mexico is sourced domestically, linking the company’s supply chain to the development of the country’s coffee-producing regions.
Coffee growers participating in the program say the initiative has reduced production costs while helping renew plantations. “In 2025, I received 1,200 coffee plants. Thanks to this program, we no longer have to buy coffee plants; this benefits our economy as well as our soil because they are excellent-quality plants,” said Arturo Marini, Producer from Sochiapa, Veracruz.
The 2026 fundraising campaign ran from May 25 to July 5 across Starbucks stores in Mexico and through Starbucks Rewards. Eligible purchases included Starbucks Discovery Series mugs and half-pound bags of Starbucks whole bean coffees, including Single-Origin Mexico Chiapas, Pike Place Roast, Caffè Verona, Espresso Roast, Sumatra, Kenya and Colombia blends.