Right here in Northern Arizona – from Flagstaff to Prescott, Sedona to Cottonwood – radio remains part of daily life.
In a fast-moving digital world, one marketing tool continues to deliver consistent, measurable results for local businesses: radio.
Right here in Northern Arizona – from Flagstaff to Prescott, Sedona to Cottonwood – radio remains part of daily life. People listen in their cars driving between communities, at work throughout the day and at home through streaming. In fact, radio continues to reach the majority of adults every week, making it one of the highest-reach media platforms available to local businesses.
But reach alone isn’t what makes radio powerful.
Radio Builds Trust
Unlike national platforms that feel distant and automated, local radio is personal. Listeners hear familiar voices delivering local news, weather updates, high school sports scores, road conditions and community events. That connection creates credibility. When a local business advertises on a trusted local station, that trust transfers.
Radio Builds Memory
Marketing research often references the 95/5 principle: at any given time, only about 5% of potential customers are actively ready to buy now. The other 95% will need your product or service at a later time. Radio keeps your brand top of mind so when that moment comes – whether it’s needing a new HVAC system, planning a remodel, shopping for a vehicle or choosing a restaurant – your business is the first name they remember.
Radio Drives Action
Unlike many digital ads that are scrolled past or blocked entirely, radio is unavoidable and integrated into real life. It reaches consumers during key decision-making moments – especially while driving, when people are thinking about where to shop, eat or stop next. For local businesses, that immediacy matters.
Radio Supports the Local Economy
When local businesses advertise on local radio, dollars stay in the community. Radio stations employ local staff, support nonprofits, sponsor events and help promote the very businesses that keep Northern Arizona thriving. It becomes a cycle of local investment supporting local growth.
For small and mid-sized businesses in Flagstaff and across the region, radio offers something rare: broad reach, community credibility, consistent frequency and affordability – all in one platform.
In an era of fragmented media, radio remains steady, trusted and effective. For businesses looking to grow in Northern Arizona, the power of radio isn’t just about advertising. It’s about building relationships, strengthening brand presence and staying connected to the community that matters most. FBN
By Mike Jensen
Mike Jensen is the regional director of sales and marketing at Yavapai Broadcasting in Central and Northern Arizona, overseeing stations 95.9 KKLD, 105.7 KVRD, 100.1 KVNA, 96.3 KYBC, and ESPN Radio 104.7 in Flagstaff. With more than 25 years of experience in media broadcasting and advertising across the country, Mike is passionate about helping businesses grow through impactful radio advertising and digital marketing. He focuses on delivering results, boosting brand visibility and building strong, lasting partnerships for success.