The XRP community woke up to a moment of pure excitement after asset-management giant 21Shares posted a cryptic message on X:
“Can you keep a secret?”
Within minutes, the “secret” was out.
What began as a mysterious teaser quickly turned into confirmation of one of the most anticipated developments in the XRP ecosystem — a brand-new spot XRP ETF, officially approved and ready to launch.
And now, 21Shares is set to become the fifth major player to enter the rapidly expanding U.S. XRP ETF market.
21Shares’ Spot XRP ETF Is Now Official
The hype became reality after a Form 8-A filing dated November 20, confirming SEC approval for 21Shares’ U.S. spot XRP ETF.
Here are the key details:
- Ticker: TOXR
- Exchange: Cboe BZX
- Management Fee: 0.50%
- Trading Begins: Monday
- Seed Capital: 20,000 shares at $25 each ($500,000 total)
This launch comes at a perfect moment for XRP investors, arriving just days after new spot XRP ETFs from Grayscale and Franklin Templeton began trading.
ETF Momentum Is Surging — XRP Products Hit $666 Million in Inflows
Spot XRP ETFs have only been live for a short time, yet they are already attracting serious institutional attention.
According to SoSoValue:
- Net inflows: $666 million
- Total assets: $687.81 million
- Portion of XRP market cap: ~0.52%
- Number of outflow days: 0 (ten consecutive trading days)
This means not a single day has seen money exiting XRP ETF products.
The Biggest Inflow Days
- November 14: $243 million (during Canary Capital’s debut)
- November 24: $164.04 million (coinciding with Grayscale and Franklin launches)
- Most recent Friday: $22.68 million
Analysts argue this silent accumulation is reducing the amount of liquid XRP on exchanges, setting the stage for a potential supply shock — something experts like Jake Claver and Chad Steingraber say could trigger a major repricing.
Grayscale and Franklin Templeton Enter Strong
The newest XRP ETFs are already showing impressive traction:
- Grayscale GXRP:
- Launch day inflows: $67.36 million
- Total AUM: $71.68 million
- Franklin Templeton XRPZ:
- Launch day inflows: $62.59 million
- Current AUM: $85.41 million
These early numbers signal strong investor demand — and confidence — in XRP as an institutional-grade asset.
Up to Seven XRP ETFs Could Hit the Market
With 21Shares joining as the fifth issuer, the U.S. market may soon see seven active XRP ETFs.
The next likely issuers:
- CoinShares (temporarily withdrew due to internal changes)
- WisdomTree (still positioned to move forward)
Analysts believe more issuers entering the ecosystem could amplify competition, reduce fees, and increase total liquidity across the XRP market.
Why 21Shares’ Teaser Went Viral
The post “Can you keep a secret?” immediately sent the XRP community buzzing.
Why?
Because ETF news has become one of the strongest bullish catalysts for major cryptocurrencies. After Bitcoin and Ethereum ETFs changed the investment landscape, XRP investors have been waiting for this moment for years.
The approval confirms what many analysts predicted:
- U.S. regulators are warming up to XRP
- Institutional demand is accelerating
- Ripple’s regulatory clarity continues to strengthen the asset’s position
And now one of the world’s biggest crypto ETF issuers is officially onboard.
The Road Ahead: Could ETFs Push XRP Into a Repricing Event?
With nearly $700 million already locked into XRP ETFs, supply pressure is quietly building.
Key market analysts believe:
- Institutional buyers are purchasing XRP faster than exchanges can replenish it
- Spot ETFs are “vault-locked,” meaning acquired XRP leaves the liquid market
- A prolonged period of net inflows could force a price revaluation
The market hasn’t fully reacted yet — but historically, supply-driven pressure tends to manifest suddenly.
If ETF inflows continue at current pace, XRP may eventually reach a pivot point, where price reacts aggressively to reduced liquid supply.
What This Means for XRP Investors
The launch of 21Shares’ TOXR ETF marks:
- A new milestone for XRP’s institutional adoption
- Increased competition among issuers
- Growing legitimacy within traditional finance
- A stronger narrative heading into 2026
- New liquidity channels that could reshape long-term price dynamics
With more issuers preparing filings and billions in potential capital eyeing regulated crypto products, XRP’s ETF ecosystem is only just beginning.
Final Thoughts: A New Era for XRP Is Unfolding
What began as a playful teaser — “Can you keep a secret?” — has now become one of the biggest XRP stories of the year.
Five U.S. spot XRP ETFs are officially launching.
Two more may be on the way.
And institutional cash keeps pouring in.
Whether this leads to a supply shock or simply strengthens long-term demand, one thing is clear:
XRP is moving into a new era of recognition, supported by stronger interest from major financial players, the launch of regulated ETFs, and a steady surge in investor trust.