Mexico recorded 47.8 million international tourists during 2025, a 6% increase over the previous year. According to data presented by Minister of Tourism Josefina Rodríguez, total international visitors to Mexico reached 98.2 million, a 13.6% increase from 2024. Economic revenue from the sector exceeded US$34.99 billion, reflecting a 6.2% rise. The government aims for Mexico to become the fifth most visited country globally by 2030, a goal that requires an average of 3 million additional tourists annually.
Rodríguez stated that Mexico’s growth rate surpassed the global average and the specific performance of the Americas. Global tourism reached 1.52 billion international travelers in 2025, a 4% increase. Regional data showed that Europe grew by 4% with 793 million tourists and Africa expanded by 8% with 81 million travelers. Asia-Pacific recorded a 6% rise with 331 million visitors, while the Middle East grew by 3% with 100 million. The Americas increased by 1% with 218 million tourists.
Mexico has recovered beyond pre-pandemic levels and currently stands 6% above 2019 figures. Rodríguez noted that Canada and the United States have not yet reached their 2019 visitor numbers. Canada grew by 11%, and Argentina saw a 10.8% increase. China rose by 8% while South Korea grew by 6.8%. The United Kingdom increased by 4.8%, and Spain grew by 4.2%. The United States market remained at levels similar to those recorded in 2024.
The cruise segment recorded 11.4 million passengers arriving at Mexican ports, an increase of 6%. Revenue from this sector reached US$966 million, representing a 13.9% rise. In the aviation sector, 64 million passengers used domestic flights, showing a 3.3% increase, and 58.91 million utilized international services, a 1.5% rise. A total of 191.2 million passengers moved through the 78 airports across the country, resulting in a total increase of 2.6%.
Expanding Investment and Infrastructure for Future Growth
On Jan. 15, 2026, MBN reported that Mexico concluded 2025 with a tourism investment pipeline valued at US$36.7 billion, supported by approximately 700 projects across 30 states.
According to Rodríguez, the portfolio expanded significantly over the past year, with the number of projects increasing 48% since September 2025 and total planned investment rising 67%. While capital remains concentrated in states like Nayarit with 19%, Quintana Roo with 17%, and Jalisco at 12%, the strategy aims to balance large-scale investment with regional development.
Infrastructure upgrades are keeping pace with this investment, notably at the Mexico City International Airport (AICM). Renovations reached 35% completion in 2025 as part of an MX$8.5 billion modernization program ahead of the 2026 FIFA World Cup. Key milestones include the reopening of remodeled international areas in Terminal 1 and the majority of baggage claim belts in Terminal 2. These efforts focus on structural rehabilitation and operational efficiency to improve passenger mobility.
Banco Sabadell also identified over US$2 billion in new credit opportunities as of January 2026 for the hotel industry. This financial momentum addresses structural pressures on infrastructure in dynamic markets such as Mexico City, Guadalajara, and Monterrey, where the growth in international demand requires significant upgrades to asset capacity and quality. There is a latent opportunity in the institutionalization of the sector, as it represents an opportunity to integrate institutional capital that drives more solid and scalable models,” stated Manuel Muñoz, Director of Corporate Hotel Banking, Banco Sabadell.