Nintendo Co., Ltd. saw its shares climb 7% on Thursday after the company announced that the Pokémon Pokopia game had sold more than five million copies. The jump comes amid a backdrop of rising memory prices that forced Nintendo to raise the price of its Switch 2 console, which went on sale just over a year ago.
Pokémon Pokopia Breaks Sales Milestone
The Pokémon Pokopia title, released for the Switch 2, has become a key driver of Nintendo’s recent revenue growth. According to the company’s latest earnings report, the game surpassed five million sales worldwide, marking a significant milestone for the franchise. This achievement has helped offset the impact of higher component costs that have pressured Nintendo’s profit margins.
Impact on Nintendo’s Stock
Investors reacted positively to the sales news, pushing the stock higher by 7% at the close of trading. The surge reflects confidence that strong game titles can sustain demand for Nintendo’s hardware, even as the company faces supply‑chain challenges. Analysts noted that the Pokémon brand remains a powerful catalyst for console sales, and the recent price increase for the Switch 2 has not deterred consumers.
Switch 2 Price Increase and Memory Costs
Nintendo’s Switch 2, launched in late 2025, saw a price adjustment in response to rising memory prices. The company cited increased costs for high‑capacity storage as a primary reason for the hike. Despite the higher price point, the console has maintained solid sales figures, bolstered by popular titles such as Pokémon Pokopia.
Future Outlook
Looking ahead, Nintendo plans to continue expanding its game library and leveraging its strong IP portfolio. The company’s strategy includes releasing new titles for the Switch 2 and exploring additional revenue streams through licensing and digital distribution. Analysts expect the company to maintain its growth trajectory as long as it can balance hardware pricing with compelling software offerings.
Source
Source: CNBC